Recently I had the opportunity to interview Krista, one of the designers, from the Titi Collection.
Titi is a line of beautifully handcrafted clothing designed especially for motherhood. With limited edition textiles, a built-in support system, and flattering silhouettes, Titi is a nursing line that fits a woman’s style, personality and special needs. Titi will help every woman shine during this special time, so that while breastfeeding at home, in the park, or at the office, you will feel beautiful and confident, comfortable and supported. titicollection.com
In 2008 you started your business, the Titi Collection. Can you tell our readers about the Titi
Collection and how you came up with the idea?
TITI IS A BEAUTIFUL LINE OF CONTEMPORARY NURSING WEAR. OUR COLLECTION FEATURES FASHIONABLE TOPS MADE FROM STRETCH SILK AND OUR SIGNATURE PURPLE ITALIAN LACE. THE TWO FLATTERING SILHOUETTES, “THE HOODIE” AND “THE BLOUSE” OFFER THE UTMOST COMFORT AND CONVENIENCE FOR BREASTFEEDING MOTHERS WITHOUT SACRIFICING STYLE!
AKIA AND I STARTED TITI IN 2008. I APPROACHED HER TO DO THE LINE WITH ME SHORTLY AFTER THE BIRTH OF MY SON, LEXINGTON. I REALIZED THERE WERE NO DECENT OPTIONS OUT THERE FOR SOMETHING BEAUTIFUL AND COMFORTABLE TO WEAR WHEN NURSING… AND TRUST ME, I DID MY RESEARCH! I WANTED SOMETHING TO ALLEVIATE THE “KUFFUFAL” ASSOCIATED WITH NURSING, SO I FIGURED OTHER WOMEN MUST TOO!
The Titi Collections has been featured in major publications such as In Touch Weekly, L.A. Splash Magazine and you’ve even presented a few items from your collection at the Golden Globes Gift Suite. How exciting, congratulations! How did this happen? Did you pursue the opportunity or did they approach you?
A BIT OF BOTH. YOU HAVE TO GET OUT THERE AND SAY HELLO TO PEOPLE AND LET THEM KNOW YOU ARE THERE. THAT SAID, IF YOU HAVE A GREAT PRODUCT SOON ENOUGH THEY START COMING TO YOU.
How do you manage your daily schedule of being a MomPrenuer and a mom?
COFFEE, TEA AND CHOCOLATE!
A LOT OF HELP! IT IS HARD, BUT WHEN YOU LOVE WHAT YOU DO, YOU MAKE TIME, EVEN IF IT MEANS YOU DONT GET AS MUCH SLEEP AS YOU PROBABLY NEED. WE KNOW THAT THESE YEARS ARE PRECIOUS AS THE CHILDREN GROW UP, AND YOU DON’T WANT TO MISS A SECOND OF THEIR ADVENTURES. HOWEVER, THE REASSURING THING IS KNOWING THAT THEY LEARN SO MUCH MORE AND BROADEN THEIR HORIZONS BY INTERACTING WITH OTHER CARING AND NURTURING ADULTS OTHER THAN YOURSELF. WORKING FROM HOME IS A HUGE BLESSING, BECAUSE IT MEANS THAT WHEN YOU’RE ABLE TO TAKE A BREAK YOU CAN SPEND THAT TIME WITH THE KIDS, AND GENERALLY OVERSEE THEIR CARE. IT DOES SOMETIMES MEAN THAT THINGS DON’T GET DONE IN THE TIMELY FASHION WE WOULD LIKE OF OURSELVES, AND CERTAINLY PRE-KIDS. HOWEVER, LIFE IS SHORT AND THERE IS NOTHING THAT WILL GET DONE ANY FASTER BY STRESSING ABOUT IT! THE KEY TO THE SCHEDULE ON A NORMAL DAY-TO-DAY BASIS IS TO CREATE CLEAR BOUNDARIES AND STICK TO THE ROUTINE. WHEN EVERYONE, INCLUDING THE LITTLE GUY, KNOWS WHAT TO EXPECT IT MAKES FOR A SMOOTHER RIDE.
For other moms out there who are interested in starting their own business or are just getting off the ground with their new businesses, do you have any tips, tricks of the trade or advice for them?
CREATE REALISTIC GOALS AND STICK WITH IT!! NOTHING HAPPENS OVERNIGHT AND THERE IS ALWAYS A TIPPING POINT! BELIEVE IN YOURSELF AND BELIEVE IN YOUR PRODUCT/SERVICE. ENLIST HELP! DO THE MATH… IF YOU ARE PASSIONATE ABOUT WHAT YOU ARE DOING GREAT, BUT MAKE SURE YOU ARE CLEAR ABOUT HOW WHAT YOU ARE DOING IS ACTUALLY GOING TO CREATE INCOME, OTHERWISE IT IS JUST A HOBBY, WHICH IS FINE BUT PERHAPS NOT SO NECESSARY TO SACRIFICE AS MANY HOURS AS YOU INEVITABLY WILL. IN OTHER WORDS, DON’T FAKE IT, DO YOUR HOMEWORK, MAKE A CLEAR BUSINESS PLAN AND THEN BE PREPARED FOR EVERY PLAN TO FAIL ROYALLY… KNOWING THAT YOU ARE GOING TO LEARN AND MOVE ON AND GROW MORE FRUITFUL WITH EACH NEW CHALLENGE OVERCOME. SURE, SUCCESS IS OFTEN ONLY ACHIEVED THROUGH BIG RISKS, HOWEVER, MAKE SURE YOUR RISK IS NOT SO POTENTIALLY DEVASTATING THAT YOU WON’T BE ABLE TO GET THROUGH THE TOUGH FIRST FEW YEARS OF A NEW BUSINESS. SLOW AND STEADY WINS THE RACE!
CERTAINLY THE GREATEST ACHIEVEMENT IS SEEING A YEAR LONG DEVELOPMENT AND RESEARCH PHASE TURN INTO ACTUAL GARMENTS THAT WE ARE NOT ONLY PROUD OF BUT ALSO EXCITED TO WEAR OURSELVES, FEELING CONFIDENT THAT WE HAVE CREATED A LINE THAT WILL GIVE WOMEN AN OPTION THAT NOT ONLY OFFERS SUPPORT DURING THE PRECIOUS MONTHS OF NURSING BUT ALSO SEE THEM BEYOND THAT, INTO THE NEW PHASE OF WOMANHOOD. THE MOST DIFFICULT CHALLENGE IS KEEPING THE BALANCE IN DAILY LIFE, ESPECIALLY WHEN IT COMES TO TIME WITH FAMILY… NOTHING NEEDS MORE ATTENTION THAN A FLEDGLING BUSINESS, NOTHING THAT IS EXCEPT FOR A TODDLER AND A WONDERFUL HUSBAND! LUCKILY WE MANAGE TO KEEP THINGS IN PERSPECTIVE AND KEEP PRIORITIES CLEAR AS EACH DAY PRODUCES NEW CHALLENGES ON ALL FRONTS.
For moms, “Me time” is hard to come by.. what do you do during your “Me time”?
PRAY. DRINK TEA!
What’s next for the Titi Collection? Any big plans for 2009? Any chance we could get some “sneak peek” info or images?
Ooooo, WELL, THERE ARE SOME GREAT NEW FABRICS THAT WE ARE INTRODUCING…YOU ARE LITERALLY NOT EVER GOING TO WANT TO TAKE THE NEW FABRICS OFF YOUR SKIN! WE ARE GOING TO BE OFFERING THE SIMILAIR SILHOUETTES IN MORE CASUAL AND WORK TYPE COMBOS!
Visit http://www.titicollection.com to see more great styles!