Home & FamilyEntertainmentHilary Duff Helps Assemble JOHNSON'S Baby 'Care Kits' for Families in Need

Hilary Duff Helps Assemble JOHNSON’S Baby ‘Care Kits’ for Families in Need

JOHNSON’S® Baby has launched a new charitable program, JOHNSON’S® Baby CARES and partnered with Save the Children to donate thousands of JOHNSON’S® Baby “Care Kits” – filled with baby essentials to help families care for their babies in times of disaster.

To assist families, the makers of JOHNSON’S® Baby products, alongside parent company Johnson & Johnson, are making a multi-year, multi-million dollar contribution to Save the Children that will help create and sustain key initiatives, including:

  • A donation and distribution of thousands of JOHNSON’S® Baby “Care Kits”, providing families with baby care essentials immediately after a disaster. This commitment is an extension of the brand’s existing product donation efforts aimed to meet baby care needs in the U.S. and around the world.
  • Funding that enables Save the Children programming, such as Child Friendly Spaces, which supplies moms and children with safe areas to recover, play and experience the joy of being together as a family following a disaster.
  • Vital training for health workers in developing countries through the “Helping Babies Breathe” program, which teaches basic techniques to prevent birth asphyxia, saving newborn lives.

Actress, recording artist and new mom, Hilary Duff, helped to assemble these Baby “Care Kits” and shipped them to Save the Children earlier today.

“As a new mom, I am inspired by this worthy cause, which aims to give all moms a chance to not only experience the joy of a healthy baby, but also an opportunity to be together and have moments of normalcy during crisis situations,” said Hilary Duff. “I appreciate the opportunity to join JOHNSON’S® Baby and Save the Children to offer a helping hand and make a difference.”

Join Hilary in the support of JOHNSON’S® Baby CARES through these simple contribution opportunities:

  • Visit the JOHNSON’S® Baby YouTube page and view the “Mom You’re Doing OK” video. The JOHNSON’S® Baby Brand will donate an additional $50,000 to Save the Children when we reach 500,000 views.
  • Visit the JOHNSON’S® Baby CARES tab on our Facebook page to make a donation online and learn more about the program.

Consumers can show their support of this campaign by purchasing any JOHNSON’S® Baby product between April 15 and June 10, 2012 and redeeming a $0.50 cent coupon at retail stores, in which $0.25 cents will be donated to Save the Children. Throughout the rest of the year JOHNSON’S® Baby will share additional ways consumers can get involved to help support Save the Children.

About JOHNSON’S® Baby

JOHNSON’S® Baby, a brand of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc., has a long tradition of providing pure, mild, gentle and clinically-proven products formulated especially for babies. The most trusted name in baby care, the JOHNSON’S® Baby brand is rooted in science and has more than 100 years of leadership in the industry; every product undergoes clinical assessment to ensure it meets our rigorous standards. JOHNSON’S® Baby takes pride in continuing to create and supply parents and healthcare professionals with the best essentials and innovations in baby care.  For more information about the brand and its product offerings, visit www.johnsonsbaby.com.


About Johnson & Johnson

Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Our 118,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.


About Save the Children

Save the Children is the leading independent organization for children in need, with programs in 120 countries, including the United States. We aim to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives by improving their health, education and economic opportunities. In times of acute crisis, we mobilize rapid assistance to help children recover from the effects of war, conflict and natural disasters.



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