This weeks featured etsy mama is Casey from Kitchen Witch Cookie!
MF: Tell us a little bit about yourself and your shop –
C: My etsy shop is an extension of my original website, www.kitchenwitchcookie.com, where I exclusively sell gourmet, ready-to-bake cookies, brownies, scones and biscuits. I branched out to etsy this summer with my ready-to-bake line. For the holiday season I experimented with offering my cookies and brownies already baked, which proved successful. This inspired me to add items to my etsy site that I wouldn’t have any other avenue for selling, such as Vanilla Marshmallows, Whoopie Pies and Mini Creme-Filled Chocolate Cupcakes. The response has been great!
MF: What are the inspirations for your recipes?
C: Chocolate has always inspired me. If you look around my shop, you’ll see almost everything I sell is based on chocolate, somehow. Right now I’m also really excited about creating vintage desserts. Treats that we all had in our lunchbox, only my version is all-natural and fresh, which translates into really delicious, updated vintage snacks. Check out the Whoopie Pies and Mini Cupcakes and you’ll see what I mean.
MF: In your opinion, what makes the baked goods you sell unique?
C: Everything I offer–whether at etsy, my original website, or to my local customers and retail outlets–absolutely everything is all-natural and contains nothing artificial, no preservatives and NO HYDROGENATED OIL or HIGH FRUCTOSE CORN SYRUP. Plus, my ready-to-bake line is unique, as I offer not only pre-scooped cookies, but pre-cut scones and biscuits, and brownies in pans, all ready to pop in the oven at a moment’s notice. I am the only retailer I’ve found who offers such a wide assortment of gourmet, ready-to-bake treats.
MF: What items are your best sellers?
C: During the holiday season, the Vanilla Marshmallows sold extremely well. Now that Valentine’s Day is approaching, the Heart-Shaped Fudge Brownies and Mini Creme-Filled Chocolate Cupcakes (in a candy box) are popular, as are the Whoopie Pies. I have a feeling, if winter stays as cold as it has been around here, that the Vanilla Marshmallows will continue to attract orders!
MF: Will you be selling any special edition items for Valentine’s Day? Can your customers still place V-Day orders?
C: I have created Heart-Shaped Fudge Brownies for Valentine’s Day, as well as the Mini Creme-Filled Chocolate Cupcakes which are packaged in a 1 lb candy box and tied with a ribbon. I will accept and send out orders through Wednesday of this week (Feb. 11), but the sooner that customers contact me with an order, the better chance that the order will arrive in time.
MF: Do you welcome custom orders?
C: Yes, of course! Most of the time custom orders entail special ingredients. For instance, I have a customer who was very interested in ordering my Mini Creme-Filled Chocolate Cupcakes, but wanted me to use Fair Trade Chocolate. The great thing about etsy is that she had the opportunity to ask me directly, and I was happy to accommodate her request.
MF: Do you have any advice for other moms interested in starting their own business?
C: I think it’s important to find something that you really enjoy, not just something you hope will make money. As moms, we are so invested in our children that we sometimes become lost in the task of parenting. So, if you are going to start a business, I suggest doing something that really fulfills and recharges you, because ultimately it will help you be a better (fulfilled and recharged) mom! And once you’ve decided to go for it, take some time to decide how to balance the roles in your life, because a business can become all-consuming as well. Perhaps plan out a loose schedule of business time that fits within your day and doesn’t take too much time from your children. For me that usually falls at night, when my kids are asleep, or when dad’s home to spend time with them. Oh, and one last thing–reach out to other moms. They are a great resource for ideas, support, babysitting and, in my case, taste-testing!
MF: Words to live by?
C: Leap and the net will appear.
MF: Besides etsy, do you have any other links you would like to share with our readers?
C: Just my original website, offering gourmet, ready-to-bake cookies, brownies, scones and biscuits: www.kitchenwitchcookie.com
Sweet Bonus: Mom Fuse readers can now receive 10% off all their Kitchen Witch orders! Simply convo Casey and she will adjust the price.