Starbucks is launching its newest coffee this month that is a celebration of the birthplace of coffee – Ethiopia just in time for National Coffee Day which is September 29, 2013. Starbucks stores across the U.S. and Canada will celebrate by offering free samples of Ethiopia. Also, customers who purchase a 1-lb. bag of Ethiopia that day will receive a free Ethiopian-inspired commemorative ceramic cup.
The new Ethiopia flavor was created by roasting some of the finest quality coffees from various regions of Ethiopia. This unique, fully-washed medium roast coffee balances herbal flavor notes with peppery spicy, sweet citrus, and dark cocoa to create a wonderful tasting coffee.
The Birthplace of Coffee
On the ancient slopes flanking Africa’s Great Rift Valley, coffee trees first emerged from this rich, volcanic soil in 800 AD. This is where the first arabica coffee was grown. More than 1,200 years later, some of the world’s most extraordinary coffees still call Ethiopia home. In addition to boasting incredibly unique coffees from its various growing regions, Ethiopia holds its own rich coffee-drinking traditions. Honoring Ethiopia While connecting over coffee is essential to the Starbucks Experience, Ethiopians have been coming together over coffee for centuries. Coffee is an experience in Ethiopia that is shared with family and friends through daily coffee ceremonies. Coffee drinking is cherished as a special and important time to gather and can last up to several hours. The traditional Ethiopian coffee ceremony is a ritual that involves several distinct stages, including pan-roasting the green coffee at home and grinding the roasted beans using a mortar and pestle. The roasted and ground coffee is then prepared in a Jebena, a heavy spherical-shaped
Starbucks Brewing Tips
At Starbucks, we recommend keeping the four fundamentals of brewing a great cup of coffee in mind: freshness, proportion, water and grind. Always use fresh coffee. If it’s open, use it within a week, and never freeze coffee. From a proportion standpoint, we recommend 2 tablespoons of coffee for six ounces of water. Use filtered water heated to just off boiling. If possible, grind coffee fresh and make sure it is the right consistency for your brewing method.
Starbucks Tasting Methods
1. Smell: Always smell a coffee before you taste it. Your tongue distinguishes only four tastes: salty, sweet, bitter and sour – but your nose can detect thousands of smells. Cup your hand over the coffee, hold the cup close to your nose and inhale.
2. Slurp: When tasting a coffee, it’s important to slurp it. Slurping sprays the coffee across your entire palate and lets subtle flavors and aromas reach your nose.
3. Locate: Think about where you are experiencing flavors on your tongue. Is it on the tip and sides? What is the mouthfeel and weight of the coffee on your tongue?
4. Describe: Now that you’ve smelled and tasted the coffee, think about how you would describe the experience. Describe the aroma, acidity, body and flavor. What food flavors or other experiences can you compare this sensation to?