Writing a Press Release and How to Make a Media Pitch
Writing a Press Release A press release offers the media more information than a pitch. Sometimes, if written well enough press releases can be used as articles in some media outlets, or, condensed into a blurb or announcement in others. A press release should not be longer than one page. It should always have an...
[Continue reading: Writing a Press Release and How to Make a Media Pitch]Networking Your Mom-Owned Business
The media is not the only component when it comes to public relations; your peers are also crucial. Building relationships with them will lead to unlimited possibilities! If you own a local business, join your Chamber of Commerce or other similar groups and attend their events. It’s important to get to know your...
[Continue reading: Networking Your Mom-Owned Business]What’s in a name?
A name leaves a first impression. A name gives a customer their first glimpse into your company and what you do. A name is passed by word of mouth. A name will last a lifetime. So, needless to say, the name of your business is a pretty crucial element to your overall business plan.. How in the world do you ever begin...
[Continue reading: What’s in a name?]Social Networking & Customer Service
Written by Guest Blogger Tamara Putvin Social Networking & Customer Service For those in the Customer Service industry, remember the days that you were told. “If you have one unhappy customer they will tell 20 others”? Those days are long gone. I recently did a little study by doing a search on twitter...
[Continue reading: Social Networking & Customer Service]Setting Your Customer Service Standards
This article was written by guest blogger Tamara Putvin Setting Your Customer Service Standards Things are changing in the online business world. People are trying to keep their business’ going and they are trying new avenues. The business’ that will succeed are the ones that truly care about their customers...
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